Our Mission

The overarching goal of our research is to understand human behavior in rich social contexts during human–human and human-computer interactions (HCI) with the aim of designing optimized user experiences for improving people’s quality of life. Our focus is on designing immersive and interactive technologies for people on the margin.  It is imperative that the multicultural environment and the user be kept in mind when designing specifically for under-developed regions as products built for the western world do not necessarily translate successfully in developing countries. We study the way cultural background, religion, literacy level, socioeconomic status and previous exposure to technology shape how different users, mainly at the margins, interact with ,and accept or reject immersive technologies. Building on various HCI philosophies and practices, we use tools such as Design Thinking, Iterative Design and User Centered Design to create useful and helpful products for diverse user groups in Pakistan. We try to practice an empathetic approach towards experience design by targeting the intersection between HCI, design, and psychology and we believe that while working with special user groups we should aim at designing future technologies for our own children and for our own senility.